Mr Ottolenghi has three cookbooks in the top 20 on amazon – no mean feat!! Why is he so popular? Can one person be a zeitgeist in their own right? If they can, then he is… The recipes are clean, full of flavour, use a variety of ingredients, and more importantly for me at the moment, don’t rely on mountains of meat… If we’re going to encourage people to eat a broader variety of food, we have to make it flipping delicious!…